handful of rest

Logo and light branding package for Boston-based postpartum doula and sleep consultant business | branding & design

Kate came to me looking for a brand refresh for her doula business. We started our work together by aligning on a moodboard to guide where she wanted to take her brand. It was important to her that the brand feel calming, modern, and accessible. We moved into a concepting and sketch phase, which you can see a peek of here. When Kate and I aligned on a logo, I delivered a mini branding package that included typography and color guidance, as well as variations on the main logo.